Tag Archives: ideals

Divorcing Your Ideas

I’ve heard the term a few times, especially in writing: Don’t be married to your ideas. But so many times, I see the artist or creator confuse that sentiment with giving up your creative morals or principles. I was even confused by the term for a couple years. But as I grew to understand the creative process for myself and others, I began to realize the many levels of accomplishing a goal. And as I always tell my clients, design is ALWAYS subjective. There is never just ONE way to do something. Granted, some may be massively more successful than others…but I guarantee, no one EVER knows if their idea is going to be “the one.” You simply throw what you’d like to see, read or hear out there. And if you’re working with others, you try to find that synergy and reach a solution that everyone can be happy with.

Your idea is the baby of your creative world. You are the mommy and daddy, with delusions of knowing you have all the right answers for your baby. But if you ever work with anyone other than yourself, you may find yourself dealing with, what seems to you, a homewrecker. That insolent being that wants to come in, sleep with your wife and break apart the family that is your project. OK, maybe he’s the guy that just wants to convince you to have dinner with your wife. Either way, your ideal family is no longer yours. What to do?

Unless you’re paying for the project and get final say over the end result, remember one thing: The client is king…or queen as it were. You say, “But what about this?? What about that??” Yes. There’s exceptions to every rule. You have to use your best judgment on when and why to push back. The ideal situation? They absolutely trust you to do what you do best. Yay for you! But more likely, your client wants to hire you for your insight and skill set and then explain to you the vision they want you to bring to life. Because in the end…it’s their project. You may want this cool new opportunity to be the platform that propels you into the awards hall of fame. I’ve been there. And I’ve seen my vision changed into some of the worst choices in design simply because the client has a different vision in mind. So you have a choice. Abandon ship or help your client get to the destination they’re trying to get to, regardless of the end result. Here’s a great example:

Even better are those projects that are run by committee. I see these often with larger corporations. No way around that. You just need to make sure you set down guidelines before you start working so that you’re not trapped in that endless cycle of changes. Like this poor guy:

Haha! “…and our partner logos.” Both of these videos encompass the best of the worst experiences that every designer has gone through at some point in their career. And if you wallow in sorrow that is your vision gone awry, you will never be happy as a designer. Instead, follow that motto: Don’t be married to your ideas.

What does it mean? It means be open enough to understand that design is subjective. What may appeal to you may NOT appeal to someone else. And vice versa. I have a great interview with comedian/actor Robert Kelly that talks about that very same thing. He loves bold contrast and the basic color palette. I love other things.

Divorcing yourself from your ideas means to bridge the gap between what you see for your client and what they want. (And what they’re willing to pay for.)