Tag Archives: networking

Bridging Gaps – Part 2

OK. Yay. You got to work in the field you wanted. But how? How did you bridge the gap between corporate communications and entertainment work?

Quick side note. I worked in the music industry for a little bit in L.A. and I would always listen to these stories of how writers, musicians and artists went from being broke to being successful. And 99% of the time, they skipped the part about how. I take that back. They always left out the details. The story always went something like:

I was broke and didn’t have a job. And I figured, no one is going to make my dream happen but me! So I worked hard and 1 year later, I landed my first deal. We went around the country playing small clubs and they got bigger and bigger until bam! Carnegie Hall! A great story. But if I want to follow in your footsteps, I’m going to need a little bit more info.

So here’s some more info. If you recall, I reached out, by accident, to the booking agent of a comedian that I wanted to work with. The world wide web was just emerging as a viable medium and I had just graduated from Future Splash to full-fledged Flash. The internet was finally able to handle some coolness and I was out on the cusp of its development. So I sent an email. The booking agent wrote me back with the simplest of responses: “Call me.”

So I did.

Here’s something you should consider before you run headlong into a working relationship. Know what you can get before you offer. You see, I had never been to a comedy club. I didn’t KNOW that often times the comedians simply hang out to talk. But to me, that was worth the design of a small website. And so I offered to design one with the promise that I could get some free tickets and meet the comedian backstage. Well, for a booking agent, tickets to ANY show of their client is like lint. Always available and they can produce them at any time. Insert Price is Right Fail music. So he hooked me up. And it was my good fortune to have accidentally emailed the BOOKING AGENT because now he had OTHER clients that could use my services.

Second note: When making sales calls, reach out to the people that have more contacts. While it’s great to be speaking directly with the end client, sometimes it’s better to set up a relationship with the guy who knows all the clients you’re trying to reach. For clarity: the booking agent works with a bunch of comedians. I wanted to work with some comedians. Had I reached out to ONE comedian, I would have relied on him to spread the word for me. Working with the booking agent, I could provide added services to his clients. Win-win.

Baptism by fire.

How did I gain these web and multimedia skills? Let’s start with web. I was a graphic designer. Knew Photoshop, Illustrator and Desktop Publishing. There was no web ability in there whatsoever. Not even an understanding. But my company didn’t know that. We were JUST starting to understand the web. So I jumped in with both feet. “I know how to design a website!” The marketing manager looked me for a second, knowing he had no other alternatives or budget to hire an agency. “OK.” So I got the gig. I went straight to the developers and said, “So…I’ve been asked to do this website. Do you have any resources you can recommend?” And they did. A great starter book. And so began my web design career.

I began devouring books. Watching tutorials. Found great CD-ROMs from Lynda! Eventually, I jumped into a couple classes here and there. All to expand the skills I knew would get me the kind of work I wanted to do. And the booking agent did his part. He recommended me to other comedians. They recommended me to each other. THEIR contacts wanted me to do THEIR websites. Eventually, I could barter my skills with favors from these entertainment professionals. What kind of barters? Here’s an example. I bartered a website for a promise that my client would read a new script I was working on. They loved it and passed it onto their son, a film icon back in the 80’s. THAT relationship sparked a writing partnership that would last 3 years. So I went from Corporate Communications to web design to designing for entertainers to becoming a script writer.

It’s how I tell people to use the side door.